In a popular gesture of transparency-in-advertising this week, McDonald’s gave the world a walking tour of its McNugget creation process. Depending which tales you have heard about what’s inside mass-produced chicken nuggets, the company’s disclosure lands somewhere between semi-reassuring and fascinating in a not-at-all-appetizing way.
The video is an installation in an ongoing series produced by McDonald’s Canada, the Canadian version of McDonald’s America, bent on dispelling rumors about their food. In this case, that the insides of McNuggets are a slurry of assorted animal parts.
In actuality, the video shows that it’s a slurry of pure chicken breast and skin.
The video has, in this era of food-vigilante justice, been received warmly. That’s in part because it feels authentic. If what we’re shown is as good as McDonald’s can make the process look, it must be honest. Their nugget portrayal is distantly removed from the pristine portraits that make it to billboards. The nugget they put before us now is cold, battered, soulless.
Read more. [Image: Ali Jarekji/Reuters]
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